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3 Major Characteristics Of Athenian DemocracySearch result for '3 major characteristics of athenian democracy':
Free Abstract: ... if one were to compare the entry strategy of MNCs in two developing countries, say, China and India, one would find considerable difference in their positioning, brand values, advertising and overall marketing strategy. Whereas on the one hand China is a communist nation, India is the world’s largest democracy (population-wise). China has a strong centralized political command. Indian political leadership changes frequently. My objective is to correlate the political climate and political structure in such developing countries and the marketing strategy of MNCs. In doing so, I would like to establish a general model correlating some of the major political characteristics of nations and the marketing strategies of MNCs that operate in them.
Research methodology: Collate information about the marketing strategy of 3 MNCs in 3 developing nations that they operate in. Collate information about the political structure in these 3 countries. Correlate the marketing strategy with the ... | | More Essays: | Click here to search for
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